About Us
We do things a little
differently around here.

Hi. We’re Bestow. Yes, like the verb. Pronounced /bəˈstō/, it means to confer or present — to give. Kinda perfect, huh?

Our founders Melbourne O’Banion and Jonathan Abelmann, both husbands and fathers, wondered why getting life insurance wasn’t simpler. And it turned into a bit of an obsession. Plenty of people said, “This is gonna be really hard.” But that only further convinced them it was going to be well worth the effort.

<p class="attachment"><a href='https://staging-hellobestow.kinsta.cloud/wp-content/uploads/2020/01/founders-new-larger.jpg'><img width="300" height="169" src="https://staging-hellobestow.kinsta.cloud/wp-content/uploads/2020/01/founders-new-larger-300x169.jpg" class="attachment-medium size-medium" alt="Founders Video Thumbnail" srcset="https://staging-hellobestow.kinsta.cloud/wp-content/uploads/2020/01/founders-new-larger-300x169.jpg 300w, https://staging-hellobestow.kinsta.cloud/wp-content/uploads/2020/01/founders-new-larger-1024x576.jpg 1024w, https://staging-hellobestow.kinsta.cloud/wp-content/uploads/2020/01/founders-new-larger-768x432.jpg 768w, https://staging-hellobestow.kinsta.cloud/wp-content/uploads/2020/01/founders-new-larger.jpg 1300w" sizes="(max-width: 300px) 100vw, 300px" /></a></p>
Policies purchased through Bestow are issued by North American Company for Life and Health Insurance® — an A+ rated insurer. And they're reinsured by Munich Re, one of the most trusted names in the world of life insurance. So you can trust that your policy will pay out if you ever need to file a claim.
Get Quote

At Bestow, we’re about people.

The ones you show up for. The ones you lose sleep over. The people who count on you and your rides to practice and your chocolate chip pancakes. The people you share a brain with. Or a bed with. 

Bestow was built for those you love. That’s why we’re making it faster, easier and more affordable to protect them. Through the use of data and artificial intelligence, we built a company dedicated to helping more families plan for an uncertain future. Because everyone deserves the protection that comes from having a plan. 

And it feels as good as it sounds. We’re united in our mission, and we’re never as happy as when we get to expand life insurance coverage. Sure, shaking up a trillion-dollar industry won’t be easy. But for our people, and your people, it’ll be worth it. 

The Bestow Perspective

Links to Action in a Time of Uncertainty article

Action in a Time of Uncertainty

There are many unknowns right now with COVID-19 (coronavirus), but one thing we do know is that when life gets scary, it feels good to be prepared. People today are wondering now more than ever how to best protect their family’s health and financial future.  We are all facing a rare set of circumstances with

Links to Daring Greatly article

Daring Greatly

Two years ago, my co-founder Jonathan and I headed into the Colorado mountains looking for adventure, but what we walked out with was a business idea. Maybe it was the death-defying rafting trip or that rustling in the woods, but our conversation turned to family and how important it was to protect them. We both

Links to Outsmart or Outspend: Lessons From The World of Life Insurance Marketing article

Outsmart or Outspend: Lessons From The World of Life Insurance Marketing

Life insurance is a 300-year-old industry and its advertising can be just as antiquated. What used to work, simply doesn’t anymore. Innovation is Inevitable There would be riots in the streets if we reverted to dial-up internet or rotary phones. But we’re cool with weeks-long life insurance applications, clunky paperwork, and sometimes pushy agents?  Probably

Giving Back
Giving Back
Bestow Foundation is a 501(c)(3) organization created to assist those who are affected by loss of life. The foundation was formally launched in 2020 to assist in COVID-19 relief efforts. We are committed to these efforts and will continue to work with other organizations and companies who are in a similar position to provide resources and support for people during times of crisis.

Get a free quote in seconds.
Apply in minutes.


The policies Bestow offers are issued by North American Company for Life and Health Insurance®. Reinsurance provided by Munich Re. Bestow is backed by the following investors: