How Bestow's Innovations Activate and Empower Advisors

When we sit down with carriers to begin the work of understanding their biggest challenges, one question inevitably comes up: “How can we activate and optimize our distribution teams and advisors?” 

One of the exciting things about working at Bestow is leveraging the talent we have across the organization to solve big problems. We tapped our product, insurance innovation, and growth marketing technology teams for some key innovations that have helped move the needle. 

Powerful advisor tools 

One reservation many have about new technology is that it can mean surrendering control - from client relationships to product selection counseling. So we developed a number of tools to help empower advisors to work smarter, not harder. Our advisor-led application process keeps the agent in the driver’s seat for both virtual and in-person client scenarios, while our portal experience allows advisors to manage warm leads and even follow up with stalled applications, or with those who are approved but haven’t yet purchased. All of this is just a few clicks away for any advisor.

There was also the need to optimize distribution teams and processes on a larger scale. Our enhanced management tools make it easy to do just that, so carriers can get the most out of their distribution resources with comprehensive data reporting, distribution trends, and intelligent projections.

Product recommendation engine 

From initial inquiries to field underwriting, one of the biggest lifts for advisors is getting to the point of understanding what product needs that customer actually has, as well as what products they may be likeliest to qualify for. Bestow built a suite of data and marketing tools that incorporate sophisticated modeling  technology to help guide the right customers to the right products. For marketers, this offers an advantage in terms of targeting, retargeting, and cross selling. Similarly, advisors can leverage our powerful product recommendation engine to access an already tiered or segmented applicant pool. This makes field underwriting much easier, and guiding customers to the right products much faster. These tools can also generally increase success rate and lifetime value, as they help facilitate a quicker, more modern experience for customers.

This is just a small peek at a much broader set of enhancements we’ve made over the last year, and we’re not done yet. After all, when it comes to innovation in the life insurance space, if you’re not moving forward, you’re falling behind.