Recapping Bestow’s 2024: A Year in Innovation

With everyone's eyes fixed on the year ahead, we wanted to take a moment to look back on 2024 — and what a year it’s been! From launching new products to enhancing existing ones, here are just some of the ways we’ve helped carrier partners innovate and move forward.

Our year by the numbers:

• 4 launches and product expansions
• 1 carrier sale
• 8 Company awards
and recognitions

A new product for Transamerica

In just 7 months, we developed and launched Transamerica FE Express Solution℠, a digital final expense product with a median submit time of just 11 minutes. Read more at Insurance Edge.

Taking data technology a step further

This year, we launched Recommendation Engine 2.0, which can help carriers determine in real time if customers are likely to be approved for a given product, and whether they’re likely to buy. For one partner, we helped lower term insurance underwriting costs by nearly 23% per policy.

Harnessing generative AI

A cohort of our engineers and data scientists spent the year developing Underwriter Assist, a tool that uses generative AI to instantly parse complex documents like EHRs and APSs to help Underwriters save time and provide additional mortality protection.

New capabilities across partners

This year, we continued to enhance and iterate across partner products, including expanding some into new markets, and delivering features and updates that make the lives of agents and customers even easier. 

• USAA Eagle Express Life Insurance enhancements continued throughout the year, delivering improved mortality and eligibility rates, and an even smoother applicant sign-on experience 
• For Nationwide, we implemented a new unified enrollment experience and underwriting engine to further increase scalability.
• We also launched post-issue audit capabilities across partners to give carriers even more insight into program performance, including risk, pricing, and underwriting.

Other big news

We sold our insurance carrier.

This past summer, we completed the sale of our direct-to-consumer carrier to Sammons Financial Group, enabling us to continue to innovate and scale with our existing carrier partners.

We’re a certified “Great Place to Work” (again).

Making awesome products requires awesome people, and fostering that talent is a top priority for us. This year, we were certified as a Great Place to Work for the third straight year, and as one of the “Best Places for Working Parents in Dallas” for the second straight year.

We’re proud of everything we’ve accomplished this year, helping top carriers modernize, grow, and find new markets. On to 2025!